The title of this post is just a quote from the web analytics book for this class that stood out to me. The world is my oyster and it is important to build momentum on the success that I have had. For example with Connecticut Cuff, when we launched our website we had positive numbers of visits to the web page, however, when we lost momentum was when we did not follow-up the launch with an advertisement. Unfortunately, now our website is a bit stagnant and boring.
It might be time to spend money to make money. Connecticut Cuff can get Google Adwords. This means that Google will boost our site. Boosting our site will drive traffic and this traffic will bring in customers. Dr. Kelsey has said that 98% of people that view the website at first are not ready to buy. However, if we can bring people back multiple times they might convert to buyers. All of this can be tracked easily through google analytics.
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