Google anayltics and Google Adwords can both be useful tools to track website traffic. Adwords can provide more insight than Google Analytics. If a user is running both an Adwords campaign and using Analytics, they can link the two in order to create even more information to analyze. A user can do Google searches on ecommerce tracking in Adwords. This will allow the user to track their online stores presence and the traffic to their website simultaneously.
By linking sites to Google Analytics a user can now accumulate large amounts of information that pertains to their site. The user can determine the servers that visit the site. The city, country, or continent. Analytics can even track the type of phone used to access the site or even if the site was visited off of a mobile device or a desktop. Furthermore, analytics can provide what pages in the site were actually viewed and how long those pages were viewed.
It is a powerful tool for marketing and research. All a user needs is about 20 minutes, the tracking code and a fun website to start tracking traffic themselves.
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