Facebook Ads

I recently posted that I was going to activate a Facebook Ad for my website Connecticut Cuff, however, I have decided against it.  It is important to note that if you want to promote your site with an advertisement from Facebook you need to first have a google analytics account. You will want to track the analytics for a website with the google analytics account because it is free and is the easiest way to track if the Facebook ad is effective.

The book, "Intro to Google Analytics," describes how to track return on investment.  This is an important topic when thinking about the investment of a person or a company into a Facebook ad.  You want to be able to calculate if the money you have spent is working.  More importantly should you spend less or invest more? These are important questions.

Ultimately having an emphasis on return on investment is beneficial to you, your employer and clients.

Analytics

Blog posts allow for an inside look into a person, company or firm. By promoting these posts you allow individuals more access to your personality. One way to promote these accounts is to create a social media advertisement. You can use Facebook, Twitter, LinkedIn, or Instagram. The platforms allow for good exposure and control. However, as stated in my previous blog post, Facebook is the front runner in the social media ad space race. The book, "Intro to Google Analytics" recommends using Facebook.  More over, the book encourages marketers to not only purchase ads that are linked to your site or blog but to also include a photograph in the ad as well. Users need visual in order to inspire clicks and visits.

The included image is a photograph from the book that illustrates a blog advertisement through Facebook.

Facebook Ads

Social Media Marketing 

Facebook is currently leading the pack of social media outlets when it comes to advertising. The Wall Street Journal reports, "78% of marketers are satisfied with their experience with Facebook Ads. This means that the majority of the marketers that are participating in using the Facebook Ad capability are satisfied.

This information has lead our Google Analytics class to utilize Facebook in order to write and publish ads for our blogs. However, I want to kill two birds with one stone so I am going to publish an ad for my clothing company called Connecticut Cuff. I am looking forward to tracking the increase in web traffic that a Facebook Ad might have to offer to my site.

Google

Hello all,

Chapter 2 of the book, What Color is Your Parachute?, speaks to our presence online. Google can, in a lot of ways, be considered the truest form of a resume. Social media has increased our presence online.  In many cases an individual might have 3 social medias. This means that there are three web links that can lead to a page that tells the world about that individual. On the other hand, a person might have been mentioned in an article or a post.

The book instructs the readers to google themselves and assess what their e-image looks like.  I did this and found that my real name "Evan Berg" comes up with no results regarding me. Then I googled "Rudy Berg", I found my Facebook, Twitter, Instagram and my athlete profile for lacrosse. I do not think that these are bad things for people to see. However, it is disappointing that my LinkedIn does not appear when I google "Evan Beer".  I think I need to fill in more information and add connections in order to improve the visits to this page.

The attached photograph is the screen shot of what happens when you google "Rudy Berg"

LinkedIn

The above clipping is a screen shot of my skills on LinkedIn.  I have had a LinkedIn profile for about 3 years with close to 350 connections.  I have posted  a number of skills and have gained several endorsements for these skills.  I invite anyone to link with me and messages me to get in touch.

Analytics

"Intro to Google Analytics"

Google analytics is a free and easy way to track different effectiveness of web browsers. It is important to understand who is viewing a web page, how often and what they are looking at.  Each web page can be analyzed and broken down by the views and the average duration spent viewing the page.  Any online marketer needs to understand this information and be able to track the trends.  tracking the trends allows online marketers to improve their footprint and better their exposure.

Google analytics is not the only source to track a web browser's footprint.  There are paid programs that will allow users to do more options.  For example, web trends is an option that only paid versions of analytic trackers allow. Open source web searching is a more protected way to display information and allows the user to have more control over who sees their information and does not allow google the ability to cookie their information and sell it to marketing companies.

"What Color is Your Parachute"

A great lesson to be learned is the fact that the employees have changed and the job searchers have not.  Lets look back to 2008.  Jobs were eliminated and companies adapted to fill new needs with new people.  Unfortunately, the people looking for jobs did not get this memo.  There are jobs out there, but the employers search to fill those jobs differently. The employers now screen hundreds for one job and use detailed perimeters to weed out the undesirable workers.  It is important to read the full job description and qualifications.  Have updated resumes and information to ensure that the employer looks at you. 

Job hunting is creative and adaptive.  Stay ahead of the game and stay tuned into what employers are searching for.  Tailor yourself to a job that you view as one you can succeed with. 

Screen Shot

Testing inserting the screen shot to blogger. It is important to include images in any source of information.  Images allow for more engagement from readers and can act as a draw to persuade new readers to subscribe.  We tested the snipping tool in windows, which allows a blogger to take a photo of the screen they are looking at and share that information with their subscribers.