Conversion tracking

Conversion Tracking is easy if you remember to understand keywords, ads, ad groups and campaigns. You want to know your Return on investment in order to make good decisions about spending money. You can see who is viewing your site and view cross-device, cross browser, and other conversion data in your "All-conversions column

Here is the process for tracking:

You add a conversion tracking tag, or code snippet, to your website or mobile app code. When a customer clicks on your ad from Google Search or selected Google Display Network sites, a temporary cookie is placed on their computer or mobile device. When they complete the action you defined, our system recognizes the cookie (through the code snippet you added), and we record a conversion.

Some kinds of conversion tracking don’t require a tag. For example, to track phone calls from call extensions or call-only ads, you use a Google forwarding number to track when the call came from one of your ads, and to track details like call duration, call start and end time, and caller area code. Also, app downloads from Google Play will automatically be recorded as conversions, and no tracking code is needed.

Weebly

Having an online presence is something that has been stressed throughout this class.  It is essential for a colleague or future employer to look you up on the internet.
That being said your internet presence should be as professional as possible.  Obviously, a professional and public linkedIn is important and an up to date blog can be beneficial.  However, some people do not consider creating a personal website.  A personal website is an easy way for people to view your skills and interact with you electronically.
Weebly is a great way to create this professional presence.  Weebly is also a free domain that is easily edited and accessed by users. Users can make an online store to sell products. The site can be attached to google analytics, and can allow viewers to e-mail the account holder with questions or information.
By having a weebly account a user can practice using google analytics by attaching the site to analytics and setting goals and tracking conversions. Additionally, the site holder can promote the page using facebook or other social medias in order to increase traffic and exposure.  The site can also have links to various other networks.  All of which can expand an individuals reach in this globally connected world.