Facebook Ads

I recently posted that I was going to activate a Facebook Ad for my website Connecticut Cuff, however, I have decided against it.  It is important to note that if you want to promote your site with an advertisement from Facebook you need to first have a google analytics account. You will want to track the analytics for a website with the google analytics account because it is free and is the easiest way to track if the Facebook ad is effective.

The book, "Intro to Google Analytics," describes how to track return on investment.  This is an important topic when thinking about the investment of a person or a company into a Facebook ad.  You want to be able to calculate if the money you have spent is working.  More importantly should you spend less or invest more? These are important questions.

Ultimately having an emphasis on return on investment is beneficial to you, your employer and clients.