Analytics

Blog posts allow for an inside look into a person, company or firm. By promoting these posts you allow individuals more access to your personality. One way to promote these accounts is to create a social media advertisement. You can use Facebook, Twitter, LinkedIn, or Instagram. The platforms allow for good exposure and control. However, as stated in my previous blog post, Facebook is the front runner in the social media ad space race. The book, "Intro to Google Analytics" recommends using Facebook.  More over, the book encourages marketers to not only purchase ads that are linked to your site or blog but to also include a photograph in the ad as well. Users need visual in order to inspire clicks and visits.

The included image is a photograph from the book that illustrates a blog advertisement through Facebook.