Conversion tracking

Conversion Tracking is easy if you remember to understand keywords, ads, ad groups and campaigns. You want to know your Return on investment in order to make good decisions about spending money. You can see who is viewing your site and view cross-device, cross browser, and other conversion data in your "All-conversions column

Here is the process for tracking:

You add a conversion tracking tag, or code snippet, to your website or mobile app code. When a customer clicks on your ad from Google Search or selected Google Display Network sites, a temporary cookie is placed on their computer or mobile device. When they complete the action you defined, our system recognizes the cookie (through the code snippet you added), and we record a conversion.

Some kinds of conversion tracking don’t require a tag. For example, to track phone calls from call extensions or call-only ads, you use a Google forwarding number to track when the call came from one of your ads, and to track details like call duration, call start and end time, and caller area code. Also, app downloads from Google Play will automatically be recorded as conversions, and no tracking code is needed.

Weebly

Having an online presence is something that has been stressed throughout this class.  It is essential for a colleague or future employer to look you up on the internet.
That being said your internet presence should be as professional as possible.  Obviously, a professional and public linkedIn is important and an up to date blog can be beneficial.  However, some people do not consider creating a personal website.  A personal website is an easy way for people to view your skills and interact with you electronically.
Weebly is a great way to create this professional presence.  Weebly is also a free domain that is easily edited and accessed by users. Users can make an online store to sell products. The site can be attached to google analytics, and can allow viewers to e-mail the account holder with questions or information.
By having a weebly account a user can practice using google analytics by attaching the site to analytics and setting goals and tracking conversions. Additionally, the site holder can promote the page using facebook or other social medias in order to increase traffic and exposure.  The site can also have links to various other networks.  All of which can expand an individuals reach in this globally connected world.

Analytics

This blog will highlight the google analytics test and helpful steps to pass the test. First, one might take the exam at https://www.google.com/partners/#p_overview.  To pass  the exam you must get an 80% or higher.  Upon passing the exam you will receive a google analytics certification.  This certification is a good tool to use in a job hunt or when promoting your own company.

I have struggled to pass the google analytics certification test. However, I have done a decent amount of studying and thought I might share some links that I found to be helpful.  The first study tool is to set up a google analytics account. This will allow you to browse the application and learn new things by actually doing them.  Google analytics is free to set up and weebly is a free website builder that will allow a user to test the things they learn in real time.

The following is a helpful link for studying. http://www.yocazo.com/google-analytics-test-answers

What Color is Your Parachute

ARE YOU PART OF THE 80%?

"80% of all workers toy with the idea of starting their own business at some point during their job life time" (Bolles, 249).  Yoy will not need a lot of money but you will need to think outside of the box, research and use the internet.  From the cases discussed in the book, all of the business owners researched heavily. You must first be creative and think outside the box.  Be unique and do your own thing.  Success is ignited from notraditional thinking and hard work. Then, know what you do not know and find the answers to your questions.  Finally, use the internet.  The internet is a source of endless data and examples.  It is free and must be used for success and new ideas. 

There are four steps to cration.  1. Write- jot down your thoughts, take detailed notes for future reference. Get to know who you are and what you hope to accomplish. 2. Read- understand what is expected of running your own business.  What will it be like and how have others done it.  Know what you do not know and conquer those uncertanties. 3. Explore- now research the competitors and learn from their triumphs and mistaes.  4. Get Feedback- take others advice.  The business owner that is unwilling to addapt is the first to fail.  Your peers and your customers will have the best input for your innovations will come from the people viewing the idea from the outside and without bias. 

Lastly, good luck and work hard!

What Color is Your Parachute

The Five Ways to Choose/Change Careers:

1. Internet
Search the internet and determine what jobs are out there, what occupations can you choose from.  There are many different jobs that a person may not even know existed unless they do a little be of preliminary research.

2. Tests
Tests do not specifically find a career for a person but they can divide the population into groups. It is also important to allow the test to ask questions.  Do no anticipate questions or try and beat the test.  A test is attempting to help you to determine what is best.  If you are outguessing the test for a destiny that you have predetermined for yourself, then the test is not for you. Remember testing has mixed reviews and is not the solution for all users.

3. The Flower Exercise
This is a repeat from my blog about chapter 7 of the What Color is Your Parachute book.   The flower test is the basic outline for discovering who you are.

4. Two Steps to Changing A Career
      a. Title- the title is what exactly you do for a job.
      b. Field- this is the area that a job is in.

5. Find Out What the Job Market Needs

Analytics

Chapter 8 of the Intro to Google Analytics:

Google anayltics and Google Adwords can both be useful tools to track website traffic.  Adwords can provide more insight than Google Analytics.  If a user is running both an Adwords campaign and using Analytics, they can link the two in order to create even more information to analyze. A user can do Google searches on ecommerce tracking in Adwords.  This will allow the user to track their online stores presence and the traffic to their website simultaneously.  

By linking sites to Google Analytics a user can now accumulate large amounts of information that pertains to their site.  The user can determine the servers that visit the site.  The city, country, or continent.  Analytics can even track the type of phone used to access the site or even if the site was visited off of a mobile device or a desktop.  Furthermore, analytics can provide what pages in the site were actually viewed and how long those pages were viewed.

It is a powerful tool for marketing and research.  All a user needs is about 20 minutes, the tracking code and a fun website to start tracking traffic themselves.